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Bullock's Buzz: KLOUT? What Is THAT All About?

Tuesday, July 31, 2012

KLOUT? What Is THAT All About?

The Standard for Influence

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   I know you have all seen those odd requests for +K’s showing up all over your Facebook, Twitter and other social networking sites, and for those who don’t know, the question: “What is Klout?” usually pops into mind.  So, I’ll tell you a little bit about that site called Klout.

  Klout is a site that measures the amount of influence you have online.   Each time you create, share and recommend content, you are influencing the people in your social network and Klout measures that influence.  It is measured on a scale of 0 to 100, and the more points you have, the more perks you earn. 

     As a member of Klout, you pick the topics you believe you are influential about.  Members in your network can award you points, in the form of those +K’s , for the topics in which you have influenced them the most.  The more +K’s you have, the higher your score for that topic.  You are also given an over all Klout Score, which is the true reflection of your influence across your social networks.   The Klout Score measures three things:

  • how many people you reach (True Reach)
  • how much you influence them (Amplification)
  • how influential they are (Network Score)

   Klout Perks are awesome rewards in the form of products or experiences, all based on the amount of influence you have. Many companies and brands use Klout to measure their own success on social media, and they use Klout Perks as a way to reach and engage influencers.  These Perks are awarded to influencers based on their topics of authority, location and score.  I have earned Perks from brands like Essie, Aveeno, Left Lane Sports, Planters, Trident and more!

     If you are looking for a fun way to earn rewards, create new friendships and see how you influence your social networks, Klout is what it is all about!  Sign up on the website Klout  , follow Klout on Twitter and also follow Klout Perks on Twitter.

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Any free product or sample I may have been given was because I am a Klout influencer. I am under no obligation to receive any product or to talk about this company, and I do not receive any additional benefits for talking about the company. 

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